How can business buyers attract sellers' resources? : empirical evidence from preferred customer treatment from suppliers
Year of publication: |
2012
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Authors: | Baxter, Roger |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 8, p. 1249-1258
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Subject: | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Zufriedenheit | Satisfaction | Neuseeland | New Zealand |
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