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~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
Innovation
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Service innovation
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Italy
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Betriebliche Wertschöpfung
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Italien
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Value creation
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Dienstleistungsinnovation
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Innovation management
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Innovationsmanagement
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Service-Dominant Logic
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Service-dominant logic
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Beziehungsmarketing
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Customer integration
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Kundenintegration
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Marketing theory
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Marketingtheorie
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Business network
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Consumer behaviour
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Customer experience
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Design thinking
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Dienstleistung
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Failure
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Marketing
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Marketing management
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Marketingmanagement
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New product development
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New service development
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Produktentwicklung
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Resource-based view
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Service design
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Service research
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Services
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Social change
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Sozialer Wandel
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Colurcio, Maria
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Caridà, Angela
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Edvardsson, Bo
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Mele, Cristina
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Russo Spena, Tiziana
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Managing service quality : MSQ ; an international journal
1
Marketing theory
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ECONIS (ZBW)
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Conceptualizing resource integration as an embedded process : matching, resourcing and valuing
Caridà, Angela
;
Edvardsson, Bo
;
Colurcio, Maria
- In:
Marketing theory
19
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012001473
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Research traditions of innovation : goods-dominant logic, the resource-based approach, and service-dominant logic
Mele, Cristina
;
Colurcio, Maria
;
Russo Spena, Tiziana
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 612-642
Persistent link: https://www.econbiz.de/10010526465
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