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~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
Consumer behaviour
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Nayak, Jogendra Kumar
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Ranjan, Piyush
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The journal of business & industrial marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of global marketing
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ECONIS (ZBW)
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Performance effects of internal market orientation and pricing capability : the moderating role of firm innovativeness
Ranjan, Piyush
;
Nayak, Jogendra Kumar
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 126-138
Persistent link: https://www.econbiz.de/10014631680
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2
Examining the antecedents and consequences of pricing capability : evidence from SMEs
Ranjan, Piyush
;
Nayak, Jogendra Kumar
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10013539011
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3
Market-based organizational learning, pricing capability and business performance : the moderating effects of coordination mechanism and environmental dynamism
Ranjan, Piyush
;
Nayak, Jogendra Kumar
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2360-2378
Persistent link: https://www.econbiz.de/10014471964
Saved in:
4
Smes combating turbulence : examining the role of pricing capability in mitigating market turbulence and improving business performance
Ranjan, Piyush
;
Nayak, Jogendra Kumar
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 356-371
Persistent link: https://www.econbiz.de/10014390334
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