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The digital era is changing consistently the previous marketing scenarios and actual issues have to be addressed in order to close the capabilities gap created by digital innovations. Different authors call for theoretical and empirical contributions that cope with the issues brought out by the...
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Chapter 1 Strategic adaption (capabilities) and the responsiveness to the COVID-19´s business environmental threats. Chapter 2 Change-readiness as an essential Meta-Dynamic Capability (MDC) tested under the effect of the General Data Protection Regulation (GDPR) -- Chapter 3 Knowledge...
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