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~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
Theory
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Nenonen, Suvi
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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From channel integration to platform integration : capabilities required in hospitality
Bahar, Varqa Shamsi
;
Nenonen, Suvi
;
Starr, Richard G., Jr.
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 19-40
Persistent link: https://www.econbiz.de/10012513126
Saved in:
2
Capabilities for market-shaping : triggering and facilitating increased value creation
Nenonen, Suvi
;
Storbacka, Kaj
;
Windahl, Charlotta
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 617-639
Persistent link: https://www.econbiz.de/10012107252
Saved in:
3
Challenges in co-creating solution value during utilization phase : insights from three failed projects
Huang, Lei
;
Nenonen, Suvi
- In:
Journal of business research : JBR
150
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013365583
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