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Understanding how consumer education impacts shoppers over time : a longitudinal field study of unit price usage

Weeks, Clinton S.; Mortimer, Gary; Page, Lionel - In: Journal of retailing and consumer services 32 (2016), pp. 198-209

Persistent link: https://www.econbiz.de/10011556652

Examining the drivers of deviant service adaption in fashion retailing : the role of tenure

Mortimer, Gary; Wang, Shasha - In: Journal of fashion marketing and management 26 (2022) 2, pp. 221-246

Persistent link: https://www.econbiz.de/10013162349

Explaining the impact of consumer religiosity, perceived risk and moral potency on purchase intentions

Mortimer, Gary; Fazal-e-Hasan, Syed; Grimmer, Martin; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012269005

How unit price awareness and usage encourages grocery brand switching and expenditure

Mortimer, Gary; Weeks, Clinton S. - In: Journal of retailing and consumer services 49 (2019), pp. 346-356

Persistent link: https://www.econbiz.de/10012026006

Examining the consequences of customer-oriented deviance in retail

Mortimer, Gary; Fazal-e-Hasan, Syed; Strebel, Judi - In: Journal of retailing and consumer services 58 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012431571

Measuring customer aggression : Scale development and validation

Mortimer, Gary; Wang, Shasha; Osorio Andrade, María Lucila - In: Journal of retailing and consumer services 73 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014303231

A cross cultural examination of "off-price" fashion shopping

Mortimer, Gary; Grimmer, Martin; Grimmer, Louise; Wang, … - In: International journal of retail and distribution management 50 (2022) 12, pp. 1494-1517

Persistent link: https://www.econbiz.de/10013407449