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A Customer Segmentation Framework for Targeted Category Coupons in Retail

von Mutius, Bernhard - 2020

It is standard procedure to use short-term measures for designing customized marketing campaigns and evaluating their success. We consider the integration of customer lifetime value (CLV) thinking into the category selection problem for targeted coupons. This problem involves two primary...

Persistent link: https://www.econbiz.de/10012848772

Operations, promotion, and marketing communications : supply chain management in a promotional environment

Huchzermeier, Arnd; Iyer, Ananth V. - In: Retailing in the 21st century : current and future trends, (pp. 373-392). 2010

Persistent link: https://www.econbiz.de/10003938771

Operations-finance interface models : a literature review and framework

Zhao, Lima; Huchzermeier, Arnd - In: European journal of operational research : EJOR 244 (2015) 3, pp. 905-917

Persistent link: https://www.econbiz.de/10011289852

Promotion planning and supply chain contracting in a high-low pricing environment

Breiter, Andreas; Huchzermeier, Arnd - In: Production and operations management : an international … 24 (2015) 2, pp. 219-236

Persistent link: https://www.econbiz.de/10010528694

Hedging retail promotions : zero out-of-stock and zero end-of-period coverage with supply options

Breiter, Andreas - 2012

Persistent link: https://www.econbiz.de/10009735618

Operational hedging and diversification under correlated supply and demand uncertainty

Sting, Fabian J.; Huchzermeier, Arnd - In: Production and operations management : an international … 23 (2014) 7, pp. 1212-1226

Persistent link: https://www.econbiz.de/10010400657

Transparency of risk for global and complex network decisions in the automotive industry

Häntsch, Marius; Huchzermeier, Arnd - In: International journal of production economics 175 (2016), pp. 81-95

Persistent link: https://www.econbiz.de/10011478134

Supply chain management in a promotional environment

Huchzermeier, Arnd; Iyer, Ananth V. - In: Retailing in the 21st century : current and future trends, (pp. 325-344). 2006

Persistent link: https://www.econbiz.de/10003146745

Capacity options: convergence of supply chain management and financial asset management

Spinler, Stefan; Huchzermeier, Arnd - In: Risk management : challenge and opportunity ; with 125 …, (pp. 699-717). 2005

Persistent link: https://www.econbiz.de/10002449515

E-day: retail scenario analysis for landing into Euro-land

Huchzermeier, Arnd (contributor); … - 2001 - [Elektronische Ressource], rev. version of 2000/20/TM

Persistent link: https://www.econbiz.de/10001632544