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Retail trade
Consumer behaviour
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Theorie
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5,717
Kundenzufriedenheit
5,714
Werbewirkung
5,700
Social Web
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Social web
5,570
Advertising effects
5,552
Electronic Commerce
5,545
Markenartikel
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Brand
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Einzelhandel
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Service quality
4,579
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Grewal, Dhruv
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Schröder, Hendrik
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1
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Journal of retailing and consumer services
469
Journal of retailing
133
Journal of business research : JBR
124
International journal of retail & distribution management
118
The international review of retail, distribution and consumer research
112
International journal of retail and distribution management
67
SpringerLink / Bücher
37
European journal of operational research : EJOR
36
Management science : journal of the Institute for Operations Research and the Management Sciences
35
International journal of electronic marketing and retailing : IJEMR
33
Psychology & marketing
32
International Journal of Retail & Distribution Management
29
European journal of marketing : EJM
28
International journal of consumer studies
23
Journal of the Academy of Marketing Science
23
Journal of marketing
21
Marketing intelligence & planning
21
The journal of services marketing
21
International journal of production economics
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Handelsforschung
17
International journal of Indian culture and business management
17
International journal of production research
17
Marketing : ZFP ; journal of research and management
17
European retail research
16
Journal of strategic marketing
16
Cogent business & management
15
Gabler Edition Wissenschaft
15
Journal of fashion marketing and management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
The service industries journal
15
Europäische Hochschulschriften / 5
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Technological forecasting & social change : an international journal
14
European Journal of Marketing
13
History of retailing and consumption
13
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ECONIS (ZBW)
4,475
Other ZBW resources
54
USB Cologne (EcoSocSci)
18
BASE
2
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1
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
2
Trends im Handel
2000
Persistent link: https://www.econbiz.de/10001442006
Saved in:
3
The child "in absentia" in furniture retail catalogues
La Ville, Valérie-Inès de
;
Krupicka, Anne
- In:
International journal of retail & distribution management
44
(
2016
)
10
,
pp. 1064-1080
Persistent link: https://www.econbiz.de/10011634894
Saved in:
4
Roger Dickinson (1929–2012)
Peterson, Mark
;
Vann, Richard
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 83-86
Persistent link: https://www.econbiz.de/10009771548
Saved in:
5
Fake discounts drive real revenues in retail
Ngwe, Donald
-
2018
Persistent link: https://www.econbiz.de/10011931556
Saved in:
6
How targeting affects customer search : a field experiment
Fong, Nathan M.
- In:
Management science : journal of the Institute for …
63
(
2017
)
7
,
pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
Saved in:
7
Sonderangebotspolitik im Lebensmittel-Einzelhandel : eine empirische Analyse der Wirkungseffekte von Sonderangeboten auf der Grundlage von Scanner-Daten
Schmalen, Helmut
;
Pechtl, Hans
;
Schweitzer, Walter
-
1996
Persistent link: https://www.econbiz.de/10000554262
Saved in:
8
Market devices
Callon, Michel
(
ed.
);
Millo, Yuval
(
contributor
); …
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003513414
Saved in:
9
Angewandte Handelspsychologie reloaded : modernes Shopper
Marketing
Hurth, Joachim
-
2023
-
1. Auflage
Persistent link: https://www.econbiz.de/10012695866
Saved in:
10
Gendermarketing im Handel : so kaufen Frauen und Männer wirklich
Hurth, Joachim
-
2008
Persistent link: https://www.econbiz.de/10010193131
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