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Retail trade
Brand management
17,666
Markenführung
17,252
Marketingmanagement
17,084
Marketing management
16,495
Consumer behaviour
9,545
Konsumentenverhalten
9,493
Markenimage
7,342
Brand image
7,249
Markenartikel
5,466
Brand
5,453
Marketing
4,283
Relationship marketing
4,257
Beziehungsmarketing
4,247
Deutschland
3,143
Theorie
3,041
Theory
3,038
Germany
2,987
Online-Marketing
2,630
Internet marketing
2,566
Social Web
2,362
Social web
2,359
Markenpolitik
2,203
USA
1,923
United States
1,860
Werbewirkung
1,528
Advertising effects
1,513
Strategisches Management
1,463
Internationales Marketing
1,341
International marketing
1,325
Werbung
1,325
Advertising
1,264
Innovation
1,216
Unternehmenserfolg
1,200
Standortpolitik
1,196
Firm performance
1,191
Strategic management
1,127
Einzelhandel
1,036
Luxury goods
960
Luxusgüter
959
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134
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German
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Gázquez-Abad, Juan Carlos
15
Martínez-López, Francisco J.
13
Swoboda, Bernhard
12
Ailawadi, Kusum L.
9
Schramm-Klein, Hanna
9
Burt, Steven
8
Chen, Jing
6
Dekimpe, Marnik G.
6
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Morschett, Dirk
6
Perrey, Jesko
6
Calvo-Porral, Cristina
5
Geyskens, Inge
5
Gómez-Suárez, Mónica
5
Madhani, Pankaj M.
5
Pennemann, Karin
5
Spillecke, Dennis
5
Steenkamp, Jan-Benedict E. M.
5
Zentes, Joachim
5
Ahlert, Dieter
4
Anselmsson, Johan
4
Chen, Ying-Ju
4
Cliquet, Gérard
4
Das, Gopal
4
Hutchinson, Karise
4
Inderst, Roman
4
Keller, Kristopher Oliver
4
Merrilees, Bill
4
Schröder, Hendrik
4
Sethuraman, Raj
4
Weindel, Julia
4
Yagüe Guillén, María Jésus
4
Yan, Ruiliang
4
Abril Barrie, Carmen
3
Aithal, P. S.
3
Alexander, Nicholas
3
Badrinarayanan, Vishag
3
Beneke, Justin
3
Bhukya, Ramulu
3
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Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
2
Harvard Graduate School of Business Administration
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband Bürowirtschaft
1
CONVENT Planung und Beratung GmbH <Hamburg>
1
Ekonomiska forskningsinstitutet <Stockholm>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
National Bureau of Economic Research
1
New York University / Institute of Retail Management
1
Peter Lang Ltd.
1
Programme Evaluation Organisation
1
Retail Research Society
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Universität Duisburg <1980-2002>
1
Verlag Dr. Kovač
1
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Published in...
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Journal of retailing and consumer services
83
Journal of retailing
38
International journal of retail & distribution management
32
Journal of business research : JBR
29
The international review of retail, distribution and consumer research
24
SpringerLink / Bücher
14
The journal of brand management : an international journal
14
European journal of operational research : EJOR
13
Springer Proceedings in Business and Economics
12
The journal of product & brand management
11
European journal of marketing : EJM
9
International journal of retail and distribution management
9
Transportation research / E : an international journal
9
International journal of production economics
8
Asia Pacific journal of marketing and logistics
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Cogent business & management
6
European retail research
6
International journal of business and globalisation : IJBG
6
Journal of marketing management : MM
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Handelsforschung
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International marketing review
5
Journal of food products marketing
5
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Australasian marketing journal
4
Gabler Edition Wissenschaft
4
Handel und Internationales Marketing / Retailing and International Marketing
4
International journal of Indian culture and business management
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of fashion marketing and management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Marketing letters : a journal of research in marketing
4
Omega : the international journal of management science
4
Routledge advances in management and business studies
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brick & mortar shopping in the 21st century
3
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Source
All
ECONIS (ZBW)
1,003
Other ZBW resources
4
BASE
1
USB Cologne (EcoSocSci)
1
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1
The branded experience : decoding the spatial configuration of flagship stores
Palaiologou, Garyfalia
;
Penn, Alan
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 135-156)
.
2013
Persistent link: https://www.econbiz.de/10010127895
Saved in:
2
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
3
Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Feige, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000584377
Saved in:
4
Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey
-
1994
-
2. ed
Persistent link: https://www.econbiz.de/10000415119
Saved in:
5
Flagship marketing : concepts and places
Kent, Anthony
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003640044
Saved in:
6
Multi-Channel-Marketing und Markenmanagement : ist Multi-Channel-Marketing sinnvoll für alle Marken?
Burmann, Christoph
;
Wenske, Verena
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 195-219)
.
2007
Persistent link: https://www.econbiz.de/10003434851
Saved in:
7
Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.
;
Norman, Andrew T.
;
Miyazaki, Anthony D.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
Saved in:
8
The growth of private label brands : a worldwide phenomenon?
Cuneo, Andres
;
Milberg, Sandra J.
;
Benavente H., José …
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10010520812
Saved in:
9
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
10
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
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