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This article examines how the consumer's search cost and filtering on a retail platform affect the platform, the third-party sellers, and the consumers. We show that, given the platform's percentage referral fee, a lower search cost can either increase or lower the platform's profit. By...
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This paper investigates the implications of vertical integration with private labels in the marketplace model opposed to the classic wholesale model. Differently from classic retailers, on a marketplace firms set end-consumer prices and the intermediary collects fees. When introducing a...
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With the rise of the sharing economy, more and more retailers have begun to join the e-commerce platform to expand sales channels. As an important means to improve consumer retention, the membership system is widely used in major e-commerce platforms. In this paper, we develop a research...
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membership and per transaction while letting consumers access website for free. …
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