Assesses the influence that certain retail buyer characteristics have on how the buyers approach their buying task. By examining five different buyer characteristics and the relative importance that individual buyers place on six different product attributes, draws some pertinent conclusions as...

Retailers, it is said, are behaving as brands. Tests whether retailers can be considered to be brands by comparing the current practices of British retailers against four criteria for a brand which are developed from the existing literature on branding. The four criteria are that the brand...

The way we think about retail location is dominated by the idea that the primary role of the retail store or the retail centre is to attract the shopper to the location. An alternative paradigm exists of taking retailing to where there are people either at home or in crowds and this is likely to...