Assessing the influence of retail buyer variables on the buying decision‐making process
Year of publication: |
2002
|
---|---|
Authors: | da Silva, Rui ; Davies, Gary ; Naudé, Pete |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 36.2002, 11/12, p. 1327-1343
|
Publisher: |
MCB UP Ltd |
Subject: | Retail trade | Decision making | Purchasing |
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