Dima, Adriana; Radu, Elena; Dobrotă, Ecaterina Milica; … - In: Amfiteatru economic : an economic and business research … 25 (2023), pp. 1095-1114
E-commerce represents an essential part of modern business, with a significant growth in recent years. Recent events, such as the COVID-19 pandemic, have led to a surge in online shopping and a rapid shift towards e-commerce, creating a new normal in the retail industry. To succeed in this...