Strategic motive for introducing Internet channels in a supply chain
Year of publication: |
2014
|
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Authors: | Hsiao, Lu ; Chen, Ying-Ju |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 23.2014, 1, p. 36-47
|
Subject: | multi-channel management | retail operations | electronic commerce | game theory | Spieltheorie | Game theory | Vertriebsweg | Distribution channel | Lieferkette | Supply chain | Electronic Commerce | E-commerce | Internet | Einzelhandel | Retail trade | Online-Handel | Online retailing |
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