A majority of brick-and-mortar lifestyle retailers in India have adapted firm-level and output-driven measures to evaluate their overall retailing performance in addition to not apportioning the central office expenses incurred merely to run stores on to store's profit and loss account. This...

Though consumer communication and orientation is a collective responsibility of all the departments/functions across the organization, a majority of lifestyle brands and retailers in India believe that the consumer communication is the deliverable of a single department/function that is widely...

The proliferation of loyalty programs is definitely an indicator of their popularity. Loyalty Programs have been around for years and their effectiveness has been the topic of research for decades. A lot of research work has been carried out outside India on the various aspects of these...