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A structural equations analysis of the impact of price promotions on store performance
Walters, Rockney G. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 51-63
Persistent link: https://www.econbiz.de/10001044061
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Common method bias in marketing : causes, mechanisms, and procedural remedies
MacKenzie, Scott B.; Podsakoff, Philip M. - In: Journal of retailing 88 (2012) 4, pp. 542-555
Persistent link: https://www.econbiz.de/10009707070
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Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Baumgartner, Hans; Weijters, Bert - In: Journal of retailing 88 (2012) 4, pp. 563-566
Persistent link: https://www.econbiz.de/10009719236
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Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Viswanathan, Madhu; Kayande, Ujwal - In: Journal of retailing 88 (2012) 4, pp. 556-562
Persistent link: https://www.econbiz.de/10009719238