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Product : retail assortment ; more ≠ better
Broniarczyk, Susan M.; Hoyer, Wayne D. - In: Retailing in the 21st century : current and future trends, (pp. 271-284). 2010
Persistent link: https://www.econbiz.de/10003938754
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Help or hinder? : when recommendation signage expands consideration sets and heightens decision difficulty
Goodman, Joseph K.; Broniarczyk, Susan M.; Griffin, Jill G. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 165-174
Persistent link: https://www.econbiz.de/10009766886
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Retail assortment: more ≠ better
Broniarczyk, Susan M.; Hoyer, Wayne D. - In: Retailing in the 21st century : current and future trends, (pp. 225-238). 2006
Persistent link: https://www.econbiz.de/10003146714