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Information technology use and firm's perceived performance in supply chain management
Campo, Sara; Rubio Benito, Natalia; Yagüe Guillén, … - In: Journal of business-to-business marketing 17 (2010) 4, pp. 336-364
Persistent link: https://www.econbiz.de/10008856525
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Expert quality evaluation and price of store vs. manufacturer brands: an analysis of the Spanish mass market
Méndez, José Luis; Oubiña, Javier; Rubio Benito, Natalia - In: Journal of retailing and consumer services 15 (2008) 3, pp. 144-155
Persistent link: https://www.econbiz.de/10003699343
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Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia; Oubiña, Javier; Gómez-Suárez, … - In: The journal of product & brand management 24 (2015) 7, pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
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Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia; Villaseñor, Nieves; Oubiña, Javier - In: Business research quarterly : BRQ 18 (2015) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
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Perceived value of retail service and loyalty to the commercial chain : the role of propensity to buy store brands
Rubio Benito, Natalia; Vilaseñor, Nieves; Yagüe … - In: The international review of retail, distribution and … 23 (2013) 5, pp. 493-510
Persistent link: https://www.econbiz.de/10010222160
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Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia; Villaseñor, Nieves; Yagüe … - In: Journal of retailing and consumer services 34 (2017), pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
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Measuring customer experience in physical retail environments
Bustamante, Juan Carlos; Rubio Benito, Natalia - In: Journal of service management 28 (2017) 5, pp. 884-913
Persistent link: https://www.econbiz.de/10011801824
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia; Villaseñor, Nieves; Yagüe … - In: Advances in National Brand and Private Label Marketing …, (pp. 125-133). 2018
Persistent link: https://www.econbiz.de/10013277494