Perceived value of retail service and loyalty to the commercial chain : the role of propensity to buy store brands
Year of publication: |
2013
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Authors: | Rubio Benito, Natalia ; Vilaseñor, Nieves ; Yagüe Guillén, María Jésus |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 23.2013, 5, p. 493-510
|
Subject: | value of service | formativ model | multigroup analysis of heavy and light buyers of store brands | loyalty to commercial chain | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Handelsmarke | Store brand | Dienstleistungsqualität | Service quality | Betriebliche Wertschöpfung | Value creation |
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