Farmers' markets have long been popular sites of small retail trade and local cultural exchange in Europe, and have experienced recent rapid growth and diffusion in many parts of the world, including Australasia. This paper reports results from a study of farmers' markets in New Zealand, which...

The presence of a written shopping list on a major grocery buying trip to the supermarket is tangible evidence of out‐of‐store planning by the shopper. This pre‐planning may influence both time spent in store and grocery expenditure, two factors of importance to supermarket retailers. Set...