Media management between strategic business groups : empirical evidence from Portugal and New Zealand
Year of publication: |
2005
|
---|---|
Authors: | Fam, Kim Shyan ; Yang, Zhilin ; Brito, Pedro Quelhas |
Published in: |
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken. - Saarbrücken : Inst. for Consumer and Behavior Research, Saarland Univ., ISBN 3-00-016304-2. - 2005, p. 168-173
|
Subject: | Einzelhandel | Retail trade | Handelsmarketing | Retail marketing | Werbeträger | Advertising media | Portugal | Neuseeland | New Zealand |
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