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Markenpolitik : Markenwirkunge...
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Retail trade
Markenführung
17,195
Brand management
17,191
Konsumentenverhalten
7,495
Consumer behaviour
7,493
Markenimage
7,194
Brand image
7,051
Lehrbuch
5,991
Markenartikel
5,345
Brand
5,296
Relationship marketing
2,587
Beziehungsmarketing
2,586
Markenpolitik
2,474
Social Web
1,802
Social web
1,802
Online-Marketing
1,624
Internet marketing
1,601
Deutschland
1,560
Marketingmanagement
1,454
Marketing management
1,409
Germany
1,221
Marketing
1,209
Werbewirkung
1,158
Advertising effects
1,147
Luxury goods
879
Luxusgüter
879
Theorie
876
Theory
860
Werbung
785
Advertising
733
USA
719
Einzelhandel
698
Corporate reputation
670
Firmenimage
670
Internationales Marketing
667
Brand loyalty
661
United States
657
Customer satisfaction
643
Kundenzufriedenheit
643
International marketing
615
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Online availability
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Undetermined
328
Free
95
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Article
524
Book / Working Paper
156
Type of publication (narrower categories)
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Article in journal
477
Aufsatz in Zeitschrift
477
Aufsatz im Buch
45
Book section
45
Conference paper
18
Konferenzbeitrag
18
Hochschulschrift
17
Graue Literatur
16
Non-commercial literature
16
Thesis
13
Collection of articles of several authors
12
Sammelwerk
12
Arbeitspapier
11
Working Paper
11
Konferenzschrift
9
Aufsatzsammlung
7
Case study
6
Fallstudie
6
Bibliografie enthalten
3
Bibliography included
3
Conference proceedings
2
Reprint
2
Guidebook
1
Ratgeber
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
652
German
25
French
1
Polish
1
Spanish
1
Author
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Gázquez-Abad, Juan Carlos
15
Martínez-López, Francisco J.
13
Swoboda, Bernhard
11
Ailawadi, Kusum L.
8
Burt, Steven
7
Dekimpe, Marnik G.
6
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Schramm-Klein, Hanna
6
Calvo-Porral, Cristina
5
Geyskens, Inge
5
Gómez-Suárez, Mónica
5
Pennemann, Karin
5
Perrey, Jesko
5
Anselmsson, Johan
4
Cliquet, Gérard
4
Das, Gopal
4
Inderst, Roman
4
Keller, Kristopher Oliver
4
Morschett, Dirk
4
Sethuraman, Raj
4
Spillecke, Dennis
4
Steenkamp, Jan-Benedict E. M.
4
Weindel, Julia
4
Yagüe Guillén, María Jésus
4
Abril Barrie, Carmen
3
Alexander, Nicholas
3
Badrinarayanan, Vishag
3
Beneke, Justin
3
Bhukya, Ramulu
3
Chimhundu, Ranga
3
Cuneo, Andres
3
Dabija, Dan-Cristian
3
Dennis, Charles
3
Frasquet Deltoro, Marta
3
Gedenk, Karen
3
Gielens, Katrijn
3
Gil Saura, Irene
3
Grunert, Klaus G.
3
Gustafsson, Anders
3
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Institution
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
National Bureau of Economic Research
1
New York University / Institute of Retail Management
1
Retail Research Society
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Universität Duisburg <1980-2002>
1
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Published in...
All
Journal of retailing and consumer services
72
Journal of retailing
28
Journal of business research : JBR
23
International journal of retail & distribution management
21
The international review of retail, distribution and consumer research
21
The journal of brand management : an international journal
14
Springer Proceedings in Business and Economics
12
SpringerLink / Bücher
12
European journal of operational research : EJOR
11
The journal of product & brand management
11
International journal of retail and distribution management
8
Transportation research / E : an international journal
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
European journal of marketing : EJM
6
International journal of production economics
6
Asia Pacific journal of marketing and logistics
5
International marketing review
5
Journal of food products marketing
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Australasian marketing journal
4
Handel und Internationales Marketing / Retailing and International Marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of fashion marketing and management
4
Journal of marketing management : MM
4
Routledge advances in management and business studies
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brick & mortar shopping in the 21st century
3
Business history
3
Cogent business & management
3
Fashion branding and communication : core strategies of European luxury brands
3
International journal of Indian culture and business management
3
International journal of business and globalisation : IJBG
3
International journal of business excellence
3
Journal of euromarketing
3
Journal of international marketing
3
Journal of marketing theory and practice
3
Journal of the Academy of Marketing Science
3
Manufacturing & service operations management : M & SOM
3
Marketing : ZFP ; journal of research and management
3
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ECONIS (ZBW)
680
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1
Modelling competition in the textbook market : some lessons still to learn
Jiménez, Juan Luis
;
Campos, Javier
- In:
Journal of industry, competition and trade
10
(
2010
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10003949049
Saved in:
2
Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Feige, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000584377
Saved in:
3
Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey
-
1994
-
2. ed
Persistent link: https://www.econbiz.de/10000415119
Saved in:
4
Handelsmarkenmanagement
Dumke, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000562117
Saved in:
5
Flagship marketing : concepts and places
Kent, Anthony
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003640044
Saved in:
6
The reciprocal relationship between private label use and store loyalty
Ailawadi, Kusum L.
(
contributor
);
Pauwels, Koen
(
contributor
)
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003753974
Saved in:
7
Flagship Stores : zur Synthese von Marke und Architektur
Barth, Matthias
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 405-412)
.
2008
Persistent link: https://www.econbiz.de/10003742933
Saved in:
8
The battle of brands in the Swedish market for consumer packaged food : a cross-category examination of brand preference and liking
Anselmsson, Johan
;
Johansson, Ulf
;
Persson, Niklas
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 63-79
Persistent link: https://www.econbiz.de/10003763484
Saved in:
9
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
10
Retail: French courts rule that eBay is responsible for policing brands
De Freitas, Ian
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
2
,
pp. 175-176
Persistent link: https://www.econbiz.de/10003784175
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