Carpenter, Jason M.; Fairhurst, Ann - In: Journal of Fashion Marketing and Management: An … 9 (2005) 3, pp. 256-269
Purpose – To examine the effect of utilitarian and hedonic shopping benefits on customer satisfaction, loyalty, and word of mouth communication in a retail branded context. Design/methodology/approach – A sample of young adult consumers ( N =276) was surveyed using a self‐administered...