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~subject:"Retail trade"
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Retail trade
Consumer behaviour
83,018
Konsumentenverhalten
80,538
Relationship marketing
26,222
Beziehungsmarketing
25,548
Brand management
17,671
Markenführung
17,257
Theorie
12,261
Theory
12,084
Brand image
11,169
Markenimage
11,055
Markenartikel
9,241
Customer satisfaction
8,272
Brand
8,201
Kundenzufriedenheit
8,061
Werbewirkung
7,998
Advertising effects
7,772
Deutschland
7,683
Germany
7,086
Online-Marketing
6,791
USA
6,774
Internet marketing
6,737
Social Web
6,690
Social web
6,684
United States
6,497
Service quality
6,332
Dienstleistungsqualität
6,274
Online-Handel
6,040
Online retailing
6,024
Werbung
5,196
Advertising
5,172
Marketingmanagement
5,100
Marketing management
5,072
Einzelhandel
4,940
Electronic Commerce
4,748
E-commerce
4,567
Emotion
3,744
Marketing
3,741
Experiment
3,653
Verbraucherverhalten
3,601
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Grewal, Dhruv
31
Gázquez-Abad, Juan Carlos
24
Pantano, Eleonora
24
Schramm-Klein, Hanna
23
Swoboda, Bernhard
22
Martínez-López, Francisco J.
20
Gil Saura, Irene
19
Das, Gopal
18
Gijsbrechts, Els
15
Zielke, Stephan
15
Ailawadi, Kusum L.
14
Roggeveen, Anne L.
14
Steinmann, Sascha
14
Khare, Arpita
13
Sands, Sean
13
Dekimpe, Marnik G.
12
Rajagopal
12
Rudolph, Thomas
12
Teller, Christoph
12
Bijmolt, Tammo H. A.
11
Breugelmans, Els
11
Campo, Katia
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Richards, Timothy J.
11
Bang, Nguyen
10
Chintagunta, Pradeep K.
10
Dennis, Charles
10
Geyskens, Inge
10
Verhoef, Peter C.
10
Wagner, Gerhard
10
Brengman, Malaika
9
Burt, Steven
9
Calvo-Porral, Cristina
9
Carpenter, Jason M.
9
Chebat, Jean-Charles
9
Dabija, Dan-Cristian
9
Gielens, Katrijn
9
Ieva, Marco
9
Loureiro, Sandra Maria Correia
9
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
4
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Nordic Council of Ministers
2
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Berlin / Senatsverwaltung für Wirtschaft und Betriebe
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
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Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
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Harvard Graduate School of Business Administration
1
Harvard University, Graduate School of Business Administration, Division of Research
1
IGI Global
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
Kanada / Statistics Canada
1
Kega
1
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Published in...
All
Journal of retailing and consumer services
507
Journal of retailing
158
International journal of retail & distribution management
138
Journal of business research : JBR
133
The international review of retail, distribution and consumer research
128
International journal of retail and distribution management
71
European journal of operational research : EJOR
42
International journal of electronic marketing and retailing : IJEMR
40
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Psychology & marketing
32
European journal of marketing : EJM
31
International journal of production economics
26
Journal of the Academy of Marketing Science
26
Marketing intelligence & planning
26
SpringerLink / Bücher
26
International Journal of Retail & Distribution Management
25
The journal of services marketing
25
International journal of consumer studies
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Asia Pacific journal of marketing and logistics
22
Journal of marketing
22
Journal of strategic marketing
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Cogent business & management
18
European retail research
18
International journal of production research
18
Production and operations management : an international journal of the Production and Operations Management Society
18
The journal of consumer marketing
18
The service industries journal
18
International journal of Indian culture and business management
17
Marketing : ZFP ; journal of research and management
17
The journal of brand management : an international journal
17
The journal of product & brand management
17
Transportation research / E : an international journal
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Omega : the international journal of management science
15
Journal of fashion marketing and management
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
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Source
All
ECONIS (ZBW)
4,825
Other ZBW resources
44
USB Cologne (EcoSocSci)
1
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1
Role of advertising and promotional strategies in shaping consumer
brand
attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
2
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
3
Consumer identification with store brands : differences between consumers according to their
brand
loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
4
Understanding loyalty in multichannel retailing : the role of
brand
trust and
brand
attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
5
A contingency model in establishing
brand
loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
6
The effect of perceived advertising effort on
brand
perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
7
Impact of
brand
image on consumer decision making process towards retailer shops in Kathmandu Valley
Guragain, Prashant
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
3
,
pp. 98-111
Persistent link: https://www.econbiz.de/10014495024
Saved in:
8
The role of customer loyalty as a
brand
extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
9
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
10
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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