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This paper uses a sample of approximately 60,000 US households to document fundamental basket size patterns across a range of retailer types (e.g. grocery stores, convenience stores, and warehouse clubs), and studies them in relation to retailer performance metrics (unit sales and dollar...
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Little is known about the relationship between distribution and market share in the wine category. Understanding the influences of product and distribution characteristics at the SKU-level and incorporating them into marketing strategy and planning has important managerial and academic...
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