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~subject:"Retail trade"
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Retail trade
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Theorie
9,276
Relationship marketing
9,254
Beziehungsmarketing
9,225
Theory
9,112
Brand management
7,698
Markenführung
7,659
Brand image
6,790
Markenimage
6,751
Customer satisfaction
5,734
Online-Handel
5,686
Online retailing
5,675
Kundenzufriedenheit
5,579
Social Web
4,909
Social web
4,907
USA
4,877
Online-Marketing
4,724
Internet marketing
4,709
United States
4,623
Service quality
4,431
Dienstleistungsqualität
4,387
Brand
4,375
Markenartikel
4,366
Deutschland
4,360
Einzelhandel
4,201
Germany
4,034
Werbewirkung
3,865
Advertising effects
3,826
Electronic Commerce
3,650
Verbraucherverhalten
3,594
E-commerce
3,540
Experiment
3,417
Emotion
3,280
Advertising
3,240
Werbung
3,174
Privater Konsum
2,921
Private consumption
2,917
Zielgruppe
2,880
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Grewal, Dhruv
27
Gázquez-Abad, Juan Carlos
25
Pantano, Eleonora
21
Martínez-López, Francisco J.
20
Schramm-Klein, Hanna
20
Das, Gopal
17
Swoboda, Bernhard
17
Gijsbrechts, Els
15
Zielke, Stephan
15
Roggeveen, Anne L.
14
Steinmann, Sascha
13
Khare, Arpita
12
Rajagopal
12
Sands, Sean
12
Ailawadi, Kusum L.
11
Campo, Katia
11
Diallo, Mbaye Fall
11
Gil Saura, Irene
11
Nordfält, Jens
11
Richards, Timothy J.
11
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10
Rudolph, Thomas
10
Teller, Christoph
10
Wagner, Gerhard
10
Willems, Kim
10
Bang, Nguyen
9
Brengman, Malaika
9
Carpenter, Jason M.
9
Dekimpe, Marnik G.
9
Dennis, Charles
9
Geyskens, Inge
9
Rabinovich, Elliot
9
Stobart, Jon
9
Verhoef, Peter C.
9
Calvo-Porral, Cristina
8
Chebat, Jean-Charles
8
Chen, Jing
8
Gielens, Katrijn
8
Ieva, Marco
8
Loureiro, Sandra Maria Correia
8
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Springer Fachmedien Wiesbaden
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3
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The Nielsen Company (Germany)
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Books on Demand GmbH <Norderstedt>
2
Nordic Council of Ministers
2
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
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Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Goethe-Universität Frankfurt am Main
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Gottlieb Duttweiler Institute
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1
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IGI Global
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1
Institut für Handelsforschung <Köln>
1
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1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
Kanada / Statistics Canada
1
London School of Economics and Political Science
1
Maastricht Research School of Economics of Technology and Organizations
1
Magistrat der Stadt Wien
1
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Published in...
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Journal of retailing and consumer services
472
Journal of retailing
135
Journal of business research : JBR
121
International journal of retail & distribution management
117
The international review of retail, distribution and consumer research
112
International journal of retail and distribution management
67
International journal of electronic marketing and retailing : IJEMR
36
Psychology & marketing
32
European journal of operational research : EJOR
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
European journal of marketing : EJM
28
International Journal of Retail & Distribution Management
25
Marketing intelligence & planning
25
Journal of the Academy of Marketing Science
23
International journal of consumer studies
22
Journal of marketing
21
The journal of services marketing
21
International journal of production economics
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
SpringerLink / Bücher
17
European retail research
16
International journal of Indian culture and business management
16
Cogent business & management
15
International journal of production research
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
History of retailing and consumption
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Manufacturing & service operations management : M & SOM
13
Technological forecasting & social change : an international journal
13
The service industries journal
13
Omega : the international journal of management science
12
Springer Proceedings in Business and Economics
12
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Source
All
ECONIS (ZBW)
4,118
Other ZBW resources
39
USB Cologne (EcoSocSci)
1
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1
Learning to be consumers of "smart" retail channels : the baby boomer experience
Robichaud, Zachary
;
Yu, Hong
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 536-560
Persistent link: https://www.econbiz.de/10014369366
Saved in:
2
STARS: segment targeting at retail stores
Hawkes, Gerard F.
;
McLaughlin, Edward
-
1994
Persistent link: https://www.econbiz.de/10000962991
Saved in:
3
Future-Shopping : die neue Lust an der Verführung - die wichtigsten Trends
Wenzel, Eike
;
Haderlein, Andreas
;
Mijnals, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003719550
Saved in:
4
Retail customer segmentation based on relational benefits
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
Saved in:
5
The influence of consumer traits and demographics on intention to use retail self-service checkouts
Lee, Hyun-joo
;
Cho, Hyeon Jeong
;
Xu, Wenwen
;
Fairhurst, Ann
- In:
Marketing intelligence & planning
28
(
2010
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10003940434
Saved in:
6
Retail store loyalty : a comparison of two customer segments
Yavas, Ugur
;
Babakus, Emin
- In:
International journal of retail & distribution management
37
(
2009
)
6/7
,
pp. 477-492
Persistent link: https://www.econbiz.de/10009521982
Saved in:
7
Zielgruppenansätze im Einzelhandelsmarketing
Kölzer, Brigitte
;
Ziehe, Nikola
- In:
Zielgruppen im Konsumentenmarketing : …
,
(pp. 275-293)
.
2014
Persistent link: https://www.econbiz.de/10010246142
Saved in:
8
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
9
Despite unethical retail store practices, consumers at the bottom of the pyramid continue to be loyal
Gupta, Shruti
;
Srivastav, Pratish
- In:
The international review of retail, distribution and …
26
(
2016
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10011534228
Saved in:
10
Children entertainment in retail stores
Deli-Gray, Zsuzsa
;
Matura, Tamás
;
Árva, Lászlo
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1004-1017
Persistent link: https://www.econbiz.de/10010460809
Saved in:
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