Retail customer segmentation based on relational benefits
Irene Gil-Saura; Maria Eugenia Ruiz-Molina
| Year of publication: |
2009
|
|---|---|
| Authors: | Gil Saura, Irene ; Ruiz-Molina, Maria Eugenia |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 8.2009, 3, p. 253-266
|
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Handelsmarketing | Retail marketing | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003891267