Fridrich, Martin; Dostál, Petr - In: Scientific papers of the University of Pardubice 30 (2022) 1, pp. 1-12
In e-commerce retail, maintaining a healthy customer base through retention management is necessary. Churn prediction … efforts support the goal of retention and rely upon dependent and independent characteristics. Unfortunately, there does not …-making associated with churn prediction efforts, e.g., retention campaign design. …
