Immediate and long-term benefits of in-store return experience
Year of publication: |
2018
|
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Authors: | Ertekin, Necati |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 27.2018, 1, p. 121-142
|
Subject: | in-store return experience | customer relationship management | retail operations | store labor | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Ladengestaltung | Store design |
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