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Retail trade
Consumer behaviour
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Konsumentenverhalten
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Cause-Related Marketing
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Cause-related marketing
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India
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Indien
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Beziehungsmarketing
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Relationship marketing
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Fundraising
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Marketing management
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Marketingmanagement
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Advertising effects
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Brand image
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Brand management
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CRM participation intention
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Internet marketing
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Luxury goods
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Luxusgüter
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Markenführung
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Markenimage
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Online-Marketing
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Social Web
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Social web
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Werbewirkung
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Auslandsinvestition
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CRM
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Cause involvement
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Einzelhandel
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Facebook
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Foreign investment
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Skepticism
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cause scope
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cause-related marketing
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Advertising
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Attitude toward brand
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Awareness
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Beschaffung
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Thomas, Sujo
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Gokhale, Srikant
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Patel, Ritesh
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Sinha, P. K.
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Sinha, Piyush Kumar
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Working paper / Indian Institute of Management, Ahmedabad
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The legal structure and framework of luxury goods market in India : competitive or restrictive growth?
Sinha, P. K.
;
Thomas, Sujo
;
Patel, Ritesh
-
2015
Persistent link: https://www.econbiz.de/10010510771
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2
Development of modern retailing in India : it’s impacts on distribution and procurement networks and changing consumption pattern
Sinha, Piyush Kumar
;
Gokhale, Srikant
;
Thomas, Sujo
-
2012
Persistent link: https://www.econbiz.de/10009699752
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