Psychological antecedents of consumer trust in CRM campaigns and donation intentions : the moderating role of creativity
Sujo Thomas, Ashwin Jadeja
Year of publication: |
2021
|
---|---|
Authors: | Thomas, Sujo ; Jadeja, Ashwin |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-11
|
Subject: | Cause-related marketing | creativity | CRM campaign | Intention to donate | Non-profit organization | Trust | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Fundraising | Kreativität | Creativity | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Nonprofit-Organisation | Nonprofit organization |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Thomas, Sujo, (2023)
-
Shah, Suraj, (2023)
-
Quang An Ha, (2022)
- More ...
Similar items by person
-
Thomas, Sujo, (2022)
-
Sinha, Piyush Kumar,
-
Cause Related Marketing - An Indian Overview
Kureshi, Sonal,
- More ...