Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Managing creatively-inspired b...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Retail trade
Consumer behaviour
8
Konsumentenverhalten
8
Brand management
6
Luxury goods
6
Luxusgüter
6
Markenführung
6
Brand image
5
Markenimage
5
Avertissements sanitaires
3
Einzelhandel
3
Persuasion sociale
3
Access-based consumption
2
Beziehungsmarketing
2
Brand
2
Business ethics
2
Charisma
2
Cultural heritage
2
Economic ethics
2
Ethics
2
Ethik
2
Fear
2
Heritage brand
2
Kulturgüter
2
Luxury
2
Markenartikel
2
Peur
2
Relationship marketing
2
Sharing economy
2
Social persuasion
2
Unternehmensethik
2
Wirtschaftsethik
2
luxury
2
persona
2
tobacco warnings
2
Arbeitsethik
1
Artificial Intelligence
1
Artificial intelligence
1
Belgian industrial relations
1
Betriebliche Wertschöpfung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Dion, Delphine
3
Arnould, Eric
1
Arnould, Eric J.
1
Borraz, Stéphane
1
Published in...
All
Journal of marketing management : MM
1
Journal of retailing
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
2
Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
3
Retail luxury strategy : assembling charisma through art and magic
Dion, Delphine
;
Arnould, Eric
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 502-520
Persistent link: https://www.econbiz.de/10009423189
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
