Retailers can achieve superior shop floor performance through deployment of RFID. Reduced stock out, reduced labor cost, reduced inventory cost, enhanced visibility, and increased customer satisfaction are some of the key benefits of RFID adoption. This paper aims to examine how retailers can...

The objectives of this paper are firstly, to show the concept of supply chain including RFID, its operating concept, and its benefits to various stake holders of supply chain; secondly, to demonstrate how RFID enabled supply chain can leverage the strengths of marketing mix strategy and meet the...

Retailers, in short shelf life products such as fast fashion, can achieve superior performance through implementation of radio frequency identification (RFID). Some of the key benefits of RFID adoption are reduced stock out, reduced labor cost, decreased inventory cost, enhanced visibility, and...

The implementation of RFID technology in the diverse areas of business, such as retail marketing is in its early stages. Not many empirical studies on RFID deployment in the shop-floor retailing have been reported. In a current era of intense competition, a retailer needs to exploit the use of...

Supply Chain Management is interconnected coordination of the flow of materials, information and finances. Without effective supply chain management firms can't deliver on the promises made to customers. The objectives of this paper are firstly, to show the concept of supply chain including...

Fast fashion retailers can achieve superior shop floor performance through deployment of radio frequency identification (RFID) tags at item level. Some of the key benefits of RFID adoption are reduced stock out, reduced labour cost, reduced inventory cost, enhanced visibility, and increased...

Retailers face many challenges due to uncertain business environment negatively influencing their performance. In this context, Lean Six Sigma (LSS) deployment in the retail industry provides various benefits in terms of higher efficiency and effectiveness. LSS is robust and flexible in nature...

In a current era of intense competition, a fast fashion retailer needs to exploit the use of advanced technology such as Radio Frequency Identification (RFID) extensively so as to develop competitive advantage for long term success of the business. RFID technology is particularly significant in...

Purpose – This paper aims to examine how retailers can adopt radio frequency identification (RFID) to achieve overall business excellence from the marketing perspectives.Design/methodology/approach – A two stage methodological approach was developed. The first involved a basic framework for...