When retail was king -- Then along came the internet -- The quantum consumer revolution -- Cost--give me a steal -- Convenience--make it easy for me -- Category expert--show me what you know -- Customization--that made-for-me feeling -- Curation--that chosen-for-me feeling -- Community--make me...

The experienced present -- When history turns a corner -- What has already happened -- Changing how the world changes -- Value delivery -- The hierarchy of values -- Maximum plasticity : data as material -- From capability to possibility -- Strategic transformation 3.0 -- The nature of change...

chapter Introduction -- part PART I The experienced present -- chapter 1 When history turns a corner -- chapter 2 Changing how the world changes -- chapter 3 What has already happened -- part PART II Value delivery -- chapter 4 The hierarchy of values -- chapter 5 Maximum plasticity: data as...