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Omnichannel retailing : does it empower consumers and influence patronage?
Mishra, Sita; Malhotra, Gunjan; Arora, Vibha; … - In: International journal of retail and distribution management 50 (2022) 2, pp. 229-250
Persistent link: https://www.econbiz.de/10013397937
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Enhancing frontline employee support during a product-harm crisis : evidence and strategic managerial implications for firms
Pangarkar, Aniruddha; Fleischman, Gary M.; Iacobucci, Dawn - In: Journal of retailing and consumer services 66 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013209667
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Consumer retention through phygital experience in omnichannel retailing : role of consumer empowerment and satisfaction
Mishra, Sita; Malhotra, Gunjan; Chatterjee, Ravi; … - In: Journal of strategic marketing 31 (2023) 4, pp. 749-766
Persistent link: https://www.econbiz.de/10014304964