A majority of brick-and-mortar lifestyle retailers in India have adapted firm-level and output-driven measures to … this exhaustive empirical study, we have studied a few select organized brick-and-mortar lifestyle retailers to identify 64 … variables that directly or indirectly determine the returns on investment of a lifestyle retailer, of which we have chosen 16 …

the organization, a majority of lifestyle brands and retailers in India believe that the consumer communication is the … lifestyle brands/retailers in India and designing a framework without empirical pieces of evidence is also not appropriate. In … data of a few select organized lifestyle brands and retailers in India; iii) borrowed experimental findings and insights …