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Determinants of the success of online retail in India
Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of business information systems : … 37 (2021) 2, pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
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Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis
Jiang, Pingjun - In: International journal of electronic business 14 (2018) 3, pp. 273-292
Persistent link: https://www.econbiz.de/10011989711
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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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Creating effective online customer experiences
Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
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Effect of eWOM valence on online retail sales
Roy, Gobinda; Datta, Biplab; Basu, Rituparna - In: Global business review 18 (2017) 1, pp. 198-209
Persistent link: https://www.econbiz.de/10011665456
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Online product reviews : implications for retailers and competing manufacturers
Kwark, Young; Chen, Jianqing; Raghunathan, Srinivasan - In: Information systems research : ISR 25 (2014) 1, pp. 93-110
Persistent link: https://www.econbiz.de/10010355238
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Differences between software retailers from cambridge and braşov regarding online marketing strategies
Boitor, Axenia Bianca; Brǎtucu, Gabriel - In: The international journal of management science and … (2013) 9, pp. 36-54
This paper presents an analysis and a comparison of the software traders' attitude from Bras,ov and Cambridge cities regarding the online promotion and marketing strategies used on the software market. Two surveys among traders in Cambridge and Bras,ov were performed and the results of the...
Persistent link: https://www.econbiz.de/10010354384
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Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas; Pillai, Prashant S.; Qadir, Abdul; … - In: International journal of e-business research : an … 9 (2013) 3, pp. 38-59
Persistent link: https://www.econbiz.de/10010196187
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Luxury web atmospherics : an examination of homepage design
Kluge, Philipp Nikolaus; Königsfeld, Jerome Alexander; … - In: International journal of retail & distribution management 41 (2013) 11/12, pp. 901-916
Persistent link: https://www.econbiz.de/10010203011
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Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman; Han, Jin K.; Im, Il; Jung, Sung In; Lee, … - In: Journal of business research : JBR 142 (2022), pp. 387-399
Persistent link: https://www.econbiz.de/10013168306