Purpose – Achieving a balanced tenant mix is a long-standing discourse in the retailing and consumer marketing literature. This paper applies the Island Species-Area-Energy (ISAER) model from biogeography to theorise tenant mix equilibrium. A five-factor tenant mix model is developed....

Touristification is an emerging concept used to enable the understanding of how various stakeholders interfere and transform a neighbourhood through tourist activities. This study develops a touristification rent gap theory to examine how an influx of tourists causes an increase in retail rents....

Purpose – Omni-channel marketing in the retail environment involves the integration of multi-channel marketing activities to provide a unified and holistic shopping experience to customers. The purpose of this paper is to understand the impact of omni-channel marketing in the retail...

Hong Kong as a small city has witnessed a drastic change in the number of short-stay and same-day tourists from Mainland China ever since the relaxation of the tourism policy began in the early 2000’s. This study examines the impacts on the prices of retail space attributed to the substantial...