Roy Dholakia, Ruby; Pedersen, Birgit; Hikmet, Neset - In: International Journal of Retail & Distribution Management 23 (1995) 3, pp. 27-33
Social and demographic changes are putting pressures on traditional gender roles in the house‐hold. Reports on the role of married males based on a large‐scale survey of upscale households. The data suggest that males in married households are responsible for shopping activities in varying...