Showing 1 - 8 of 8
Persistent link: https://www.econbiz.de/10009788853
Persistent link: https://www.econbiz.de/10012023561
A theme emerging from research into the determinants, content and consequences of market orientation is that developing a market‐oriented culture exerts a profound influence on the organizational culture of a company. Explores and describes the manner and forms of front‐line employees’...
Persistent link: https://www.econbiz.de/10014721909
Although there has been much academic discussion of employee behaviours as potential barriers to market orientation, comparatively little attention has been focused on organizational barriers to market orientation. No single study has undertaken a holistic review of structural, strategic and...
Persistent link: https://www.econbiz.de/10014721922
There has been considerable research into the barriers to the development of market orientation. However, whilst researchers have alluded to the importance of top management knowledge, skills and commitment, the issues of leadership style has been largely overlooked. This lacuna in marketing...
Persistent link: https://www.econbiz.de/10014721989
This article demonstrates the usefulness of applying the multiperspective framework developed by Martin (1992) to the analyses of organizational culture. The paper presents empirical evidence derived from the UK retail sector to illustrate that the culture of retail organizations can be more...
Persistent link: https://www.econbiz.de/10014974497
Purpose – The purpose of this paper is to present and discuss a conceptual model of purchase intentions, trust, and e‐servicescape that presents online physical environments as comprising three dimensions. It aims to develop and extend existing research into physical service environments...
Persistent link: https://www.econbiz.de/10014905290
Purpose – In this study the authors aim to explore the impact of customer misbehavior on frontline employees and managers and to elucidate the management tactics and strategies that managers employ in an attempt to minimize the impact of customer misbehavior on the workplace....
Persistent link: https://www.econbiz.de/10014905434