Huang, Tao; Fildes, Robert; Soopramanien, Didier - In: European Journal of Operational Research 237 (2014) 2, pp. 738-748
Sales forecasting at the UPC level is important for retailers to manage inventory. In this paper, we propose more effective methods to forecast retail UPC sales by incorporating competitive information including prices and promotions. The impact of these competitive marketing activities on the...