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Analyzing joint brand purchases by conditional restricted Boltzmann machines

Hruschka, Harald - In: Review of Managerial Science 16 (2021) 4, pp. 1117-1145

We introduce the conditional restricted Boltzmann machine as method to analyze brand-level market basket data of individual households. The conditional restricted Boltzmann machine includes marketing variables and household attributes as independent variables. To our knowledge this is the first...

Persistent link: https://www.econbiz.de/10014501281

Analyzing market baskets by restricted Boltzmann machines

Hruschka, Harald - In: OR spectrum : quantitative approaches in management 36 (2014) 1, pp. 209-228

Persistent link: https://www.econbiz.de/10010251254

Store-wide space planning balancing impulse and convenience

Ben Abdelaziz, Fouad; Maddah, Bacel; Flamand, Tülay; … - In: European journal of operational research : EJOR 312 (2024) 1, pp. 211-226

Persistent link: https://www.econbiz.de/10014456253

Analyzing joint brand purchases by conditional restricted Boltzmann machines

Hruschka, Harald - In: Review of managerial science : RMS 16 (2022) 4, pp. 1117-1145

Persistent link: https://www.econbiz.de/10013191697

Endogeneity of marketing variables in multicategory choice models

Hruschka, Harald - In: Journal of business economics : JBE 94 (2024) 4, pp. 639-657

Persistent link: https://www.econbiz.de/10014546938

How do customers alter their basket composition when they perceive the retail store to be crowded? : an empirical study

Aydinli, Aylin; Lamey, Lien; Millet, Kobe; Ter Braak, Anne - In: Journal of retailing 97 (2021) 2, pp. 207-216

Persistent link: https://www.econbiz.de/10012648988