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Satisfaction with service recovery : moderating effect of age in word-of-mouth
Moliner-Velázquez, Beatriz; Ruiz-Molina, María-Eugenia; … - In: The journal of consumer marketing 32 (2015) 6, pp. 470-484
Persistent link: https://www.econbiz.de/10011485855
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Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz; Fuentes-Blasco, María; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 658-674
Persistent link: https://www.econbiz.de/10012120865
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Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: Management decision : MD 55 (2017) 7, pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
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Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: The journal of product & brand management 26 (2017) 6, pp. 650-666
Persistent link: https://www.econbiz.de/10011801144