’ reservation price differential and perceived quality differential between national brand and store brand. Our approach draws upon … decomposing it into Quality Equity and Non-Quality Equity.. We then employ the approach and estimate brand equity using data on 20 … non-quality equity or brand image. Finally, our study identifies several category and consumer characteristics such as …

€™ reservation price differential and perceived quality differential between national brand and store brand. Our approach draws upon … decomposing it into Quality Equity and Non-Quality Equity.. We then employ the approach and estimate brand equity using data on 20 … comes from non-quality equity or brand image. Finally, our study identifies several category and consumer characteristics …

between critical incidents, satisfaction items and customer’s needs, that are related to quality dimensions. The quality … dimensions obtained changed in relation to the traditional service quality dimensions, showing that after a period of experience …, the customer starts to establish his/her quality standards and take decisions based on these standards. Both the surviving …

' buying habits are forged or altered based on stimuli outside the quality of goods or services. Some of the factors that most …

advantage as: time; cost; and quality, and shows how each of these has been exploited in full by Japanese companies. Uses the … examples of Wal Mart (USA) and Ito‐Yokado (Japan) to illustrate how these factors can be translated successfully into retailing.  …

Purpose – This study endeavours to examine the influence of perceived product quality, relative price and risk … willingness‐to‐buy, were found to exist. A negative relationship was observed between perceived product quality and perceived risk … quality (e.g. packaging, shelf space, media placement) need profound attention. Furthermore, it is suggested that risk (which …