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Return on investment
Measurement
22,191
Messung
21,908
Evaluation
13,010
Bewertung
11,705
Öffentlichkeitsarbeit
9,627
Public relations
9,317
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4,003
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3,028
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2,276
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1,863
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1,823
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1,686
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1,658
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Income distribution
1,350
Communication
1,332
Consumer behaviour
1,258
Konsumentenverhalten
1,235
EU-Staaten
1,230
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1,228
Return on Investment
1,222
Risikomaß
1,187
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1,186
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1,155
measurement
1,151
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Phillips, Jack J.
30
Phillips, Patricia Pulliam
26
Magni, Carlo Alberto
12
McNulty, Yvonne
10
Almeida, Rita
9
Psacharopoulos, George
9
Udry, Christopher
9
Nagel, Stefan
8
Taylor, Alan M.
8
Carneiro, Pedro
7
Jordà, Òscar
7
Knoll, Katharina
7
Koutroumpis, Pantelis
7
Kuvshinov, Dmitry
7
Martin, Ian
7
Perrey, Jesko
7
Schularick, Moritz
7
Ahlfeldt, Gabriel M.
6
Farris, Paul W.
6
Nordhaus, William D.
6
Patrinos, Harry A.
6
Stulz, René M.
6
Abdulai, Awudu
5
Artus, Patrick
5
Bernhardt, Arielle
5
Burkett, Holly
5
Calomiris, Charles W.
5
De Cieri, Helen
5
Eberhardt, Markus
5
Fahlenbrach, Rüdiger
5
Helmers, Christian
5
Kleemann, Linda
5
Mamaysky, Harry
5
Osmundsen, Petter
5
Pande, Rohini
5
Prilmeier, Robert
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Rigol, Natalia
5
Valletti, Tommaso M.
5
Benmelech, Efraim
4
Chen, Anlin
4
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Accenture
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Chambre de commerce et d'industrie de Paris
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Deutsche Gesellschaft für Internationale Zusammenarbeit
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Erasmus Research Institute of Management
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IGI Global
1
Institute for Health Care Business
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International Monetary Fund (IMF)
1
MyiLibrary
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NetLibrary, Inc
1
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Panepistēmio Kypru / Kentro Oikonomikōn Ereunōn
1
Philips Deutschland GmbH
1
Rheinisch-Westfälisches Institut für Wirtschaftsforschung
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Springer International Publishing
1
System Initiative on Shaping the Future of Digital Economy and Society
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Technische Universität Dresden
1
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1
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1
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1
World Bank / Development Research Group / Public Economics
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Managerial Finance
25
Industrial and Commercial Training
14
NBER working paper series
14
ROI in action casebook
14
Working paper / National Bureau of Economic Research, Inc.
14
NBER Working Paper
13
The Bottom Line
11
The ROI of pricing : measuring the impact and making the business case
11
Strategic Direction
10
Journal of Property Investment & Finance
8
Nonprofit management & leadership
8
SpringerLink / Bücher
8
Journal of advertising research
7
Pfeiffer essential resources for training and HR professionals
7
Human Resource Management International Digest
6
Journal of Economic Studies
6
Measuring ROI in employee relations and compliance : case studies in diversity and inclusion, engagement, compliance, and flexible working arrangements
6
Policy research working paper : WPS
6
Strategy & Leadership
6
An essential knowledge resource
5
Discussion paper / Centre for Economic Policy Research
5
Human resource management practices : assessing added value
5
Journal of marketing
5
Review of Accounting and Finance
5
The journal of real estate research
5
The profit impact of marketing strategy project : retrospect and prospects
5
Working papers / Harvard Business School, Division of Research
5
CESifo working papers
4
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
4
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
4
Harvard business review : HBR
4
Integrated brand marketing and measuring returns
4
Journal of banking & finance
4
Journal of business ethics : JOBE
4
MIT sloan management review
4
Management Decision
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Property Management
4
Studies in Economics and Finance
4
The journal of private equity
4
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ECONIS (ZBW)
1,108
Other ZBW resources
164
RePEc
33
BASE
4
EconStor
2
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1
Breaking the
measurement
and
evaluation
deadlock : a new approach and model
Macnamara, Jim
- In:
Journal of communication management : an international …
19
(
2015
)
4
,
pp. 371-387
Persistent link: https://www.econbiz.de/10011449024
Saved in:
2
Erfolgskontrolle
Leinemann, Ralf
- In:
Industrie-Analyst-Relations in Deutschland
,
(pp. 169-187)
.
2008
Persistent link: https://www.econbiz.de/10003652913
Saved in:
3
ROI for technology projects : measuring and delivering value
Roulstone, D. Brian
-
2007
Persistent link: https://www.econbiz.de/10003504090
Saved in:
4
Intangible assets and communication
Brønn, Peggy Simic
- In:
Public relations research : European and international …
,
(pp. 281-291)
.
2008
Persistent link: https://www.econbiz.de/10003728449
Saved in:
5
Public relations adding to businesses' bottom line
Pohl, Gayle M.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10003825694
Saved in:
6
Communication and implementation : sustaining the practice
Phillips, Jack J.
;
Tush, Wendi Friedman
-
2008
Persistent link: https://www.econbiz.de/10003577818
Saved in:
7
Investor relations
measurement
: an industry survey
Ragas, Matthew W.
;
Laskin, Alexander V.
;
Brusch, Matthew
- In:
Journal of communication management : an international …
18
(
2014
)
2
,
pp. 176-192
Persistent link: https://www.econbiz.de/10010381553
Saved in:
8
PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling
Klewes, Joachim
;
Lang, Rainer
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
36
(
2009
)
2
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003829730
Saved in:
9
Organizational
evaluation
of the benefits, constraints, and satisfaction of business-to-business electronic commerce
Standing, Craig
;
Lin, Chad
- In:
International journal of electronic commerce : IJEC
11
(
2007
)
3
,
pp. 107-134
Persistent link: https://www.econbiz.de/10003483748
Saved in:
10
Corporate governance metrics for Asian companies : are they reliable indicators of corporate performance?
Koehn, Daryl
;
Ueng, Joe
- In:
International journal of business governance & ethics : …
5
(
2010
)
4
,
pp. 241-260
Persistent link: https://www.econbiz.de/10008662983
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