Chapter 1: Marketing, Sales and Pricing: Introduction -- Chapter 2: Marketing Management as Part of the Corporate …: Economic Pricing, 3C-Pricing and Cost-Estimation Concepts -- Chapter 7: Value-based and Cost based Pricing Concepts -- Chapter … -- Chapter 12: Selling Concepts -- Chapter 13: Pricing Strategies and Discount Policy -- Chapter 14: Sales Channels and Sales …

pricing and negotiation. Hence, this dissertation visits two problem domains in operations management, assuming that a …-constrained manufacturer's wholesale pricing problem, assuming that the retailer is free to choose sales formats. The first problem considers a … price that a retailer would choose in the take-it-or-leave-it pricing. This price premium helps the retailer extract more …