Firms frequently utilize multiple communications instruments as part of their marketing campaign. Interactions between these instruments suggest that firms should apply Integrated Marketing Communications (IMC) to benefit from the synergies. We review different IMC models and then present a...

Research has shown that advertising assets and R&D (research and development) assets increase shareholder value. Although one might conclude that their impacts on bankruptcy risk are merely the inverse of their impacts on shareholder value, we argue otherwise and show that the differences hinge...

There is a substantial literature in medical journals examining the marketing and promotional efforts of pharmaceutical firms. This literature is generally critical of those efforts, focusing on the negative aspects of promotion. Although the literature is expressed in empirical and scientific...

This paper brings empirical evidence that the positive effect of exposure to advertising on consumers' tendency to purchase a product is due to the informative nature of ads and to consumers' risk-aversion. We show that the findings of previous studies that advertising intensity is an element in...

Die Abhandlung zeigt für wiederholbare Prozesse eine universell anwendbare Ableitung eines Rechenalgorhithmus auf, mit dem unter Annahme einer Wahrscheinlichkeitsverteilung mögliche Plan-Istabweichungen und Aufallkosten zu einem Gleichgewicht und damit zu einem Ergebnisoptimunm führen....

In this paper the climate change effect is an unforeseen earth temperature level above which a negative externality on technology and hence on society's welfare is exerted. We use a dynamic overlapping generations model to develop a positive analysis of the growth path of an economy with the...

This paper offers several contributions to actual research and discussion on monetary policy. It clarifies the relationship between uncertainty of inflation persistence and optimal monetary policy and discusses the consequences of the recent Blanchard proposal to implement a higher inflation...

Die Abhandlung zeigt für wiederholbare Prozesse eine universell anwendbare Ableitung eines Rechenalgorhithmus auf, mit dem unter Annahme einer Wahrscheinlichkeitsverteilung mögliche Plan-Istabweichungen und Aufallkosten zu einem Gleichgewicht und damit zu einem Ergebnisoptimunm führen....

In this paper we consider the optimal stopping problem for general dynamic monetary utility functionals. Sufficient conditions for the Bellman principle and the existence of optimal stopping times are provided. Particular attention is payed to representations which allow for a numerical...

The real options tradition originally predicted a decreasing relationship between uncertainty and investment, through the positive effect of higher uncertainty on the trigger level for revenue relative to costs. An opposing effect on the probability of reaching the level has been identified,...