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~subject:"Risikoaversion"
~subject:"Social web"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Do larger audiences generate greater revenues under pay what you want? : evidence from a live streaming platform
Lu, Shijie
;
Yao, Dai
;
Chen, Xingyu
;
Grewal, Rajdeep
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 964-984
Persistent link: https://www.econbiz.de/10012668081
Saved in:
2
Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
Saved in:
3
Happiness begets money : emotion and engagement in live streaming
Lin, Yan
;
Yao, Dai
;
Chen, Xingyu
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 417-438
Persistent link: https://www.econbiz.de/10012521442
Saved in:
4
Optimal portfolio liquidation with distress risk
Brown, David B.
;
Carlin, Bruce Ian
;
Lobo, Miguel Sousa
-
2010
-
Rev. vers. of 2009/57/DS
Persistent link: https://www.econbiz.de/10008808999
Saved in:
5
Optimal portfolio liquidation with distress risk
Brown, David B.
;
Carlin, Bruce Ian
;
Sousa Lobo, Miguel
- In:
Management science : journal of the Institute for …
56
(
2010
)
11
,
pp. 1997-2014
Persistent link: https://www.econbiz.de/10008748096
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