The term ‘investor relations' (IR) often refers only to the very formal and primarily anonymous relations and communication between publicly traded companies and their (potential) shareholders. Especially for young and not yet publicly traded companies (so-called start-ups), it can be shown...

The focus of this study is on the structuring ofinvestor relations (IR) as part of a firm's communicative strategies inGermany. To determine the nature of communication variations in the IR context,four aspects of IR are identified for both listed and unlisted companies: (1)character, (2) cycle,...