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Brand risk : adding risk literacy to brand management
Abrahams, David
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2008
Persistent link: https://www.econbiz.de/10003550096
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Brand risk : adding risk literacy to brand management
Abrahams, David
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2016
ch. 1. The case for risk literacy -- ch. 2. Defining brand risk -- ch. 3. Learning to take risk -- ch. 4. The language of risk -- ch. 5. Identifying and managing risk -- ch. 6. Modelling risks -- ch. 7. Making progress.
Persistent link: https://www.econbiz.de/10015068982
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